The Hari Hong Kong
Shaping a distinctive social world around stays, dining, art and the character of the city. We work with The Hari Hong Kong to refine how its established identity is expressed on social, developing a consistent stream of editorial content that brings together luxury hospitality, dining, art, culture and community.
The Opportunity
From its rooms and restaurants to its art programme and connection with the city, The Hari brings together multiple experiences under one distinctive identity.
Our role is to translate these different stories into a cohesive social presence, one that remains visually refined and recognisably The Hari while continually giving audiences something new to discover.
our
approach
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Working within the hotel’s established brand identity, we develop an ongoing editorial rhythm shaped around its visual language, personality and positioning.
Each month, we manage the content schedule from planning and storytelling to visual direction and copy. This keeps strategy and execution closely connected, while ensuring that every piece of content works individually and contributes to a consistent overall presence.
Tim Ho Wan Global
We work closely with Tim Ho Wan Global to support campaign planning, creative content development, and social media communications across multiple international markets.
Our role focuses on developing campaign ideas, planning promotional content, producing creative assets, and crafting copy for both ongoing product communications and key marketing initiatives.
Polaroid
We partnered with Polaroid Hong Kong to develop and execute seasonal digital campaigns for key retail moments, including Christmas and Valentine's Day.
Rather than conventional creator seeding, our approach focused on establishing a cohesive creative direction across all campaign content to ensure every collaboration reflected the brand's visual identity and communication objectives.
Working closely with creators, we provided creative guidance and copy refinement to maintain consistency in both visual storytelling and messaging, while supporting campaign amplification through paid social advertising.
